Skills
UX Design | UI Design | User Research | Information Architecture | Wireframing | Interaction Design | Prototyping | Usability Testing | Project Management
About Me
Hello!
My name is Hari Singh, and I’m a passionate UI/UX &
Product Designer with over 12+ years of experience dedicated to crafting accessible,
human-centered digital products. Based in Delhi, India, I thrive on transforming complex
challenges into intuitive and user-friendly solutions that enhance overall user experiences
across both web and mobile platforms.
Throughout my career, I have honed my skills in leading end-to-end UX/UI design processes, from conducting user research to creating high-fidelity prototypes. I believe that great design is not just about aesthetics; it’s about understanding the users and their needs, ensuring that every interaction is seamless and engaging.
I am committed to optimizing user engagement and driving business growth through innovative design solutions. Collaborating with cross-functional teams, I am adept at combining technical proficiency with creativity, allowing me to deliver well-rounded products that align with user expectations and business goals.
Every project I undertake is an opportunity for me to learn and grow. I am continually exploring emerging trends and technologies, ensuring that my designs remain relevant, impactful, and forward-thinking.
Additional Skills
Corporate identity | Brand design | Graphic design | HTML, CSS, JavaScript, Wordpress, Angular, React.js, Bootstrap, SASS, jQuery
Design/Tools
Figma/FigJam, Adobe XD, Photoshop, Illustrator, Canva, JIRA, Notion etc.
Education
Bachelor of Arts (B.A) | Dr. Bhim Rao Ambedkar University 2009 - 2012 / Agra, UP
Work Experience
- Led the UX/UI design of key products, including Faircent.com, Faircent Double Investment App, Pocket Loan, FaircentPRO resulting in a 25% increase in user adoption.
- As the lead UI/UX designer for Fairkeys Ventures LLP, I was responsible for creating an intuitive and user-friendly platform that connects property owners, tenants, real estate brokers, and investors. The goal was to streamline the real estate process, enhance user engagement, and facilitate efficient communication among all stakeholders.
- Redefined the user experience for P2P lending platform, simplifying the onboarding process and reducing drop-off rates by 15%.
- Conducted user research and usability testing, translating insights into design improvements that enhanced customer satisfaction.
- Produced detailed personas, user flows, journey maps, wireframes, and prototypes, driving product development from concept to launch.
- Spearheaded the redesign of the corporate website Bajaj Capital, Mutual Fund, Insurance & Retirement Solution and NSP.bajajcapital.com leading to a 25% increase in user engagement and a 20% rise in conversion rates.
- Conducted comprehensive A/B testing to optimize UI elements, improving user satisfaction by 10%.
- Collaborated with Product Managers to define and prioritize key product features, resulting in the development of personas, user flows, and interactive prototypes that aligned with business goals.
- Developed and maintained design guidelines, patterns, and libraries, ensuring consistency across all digital products and reducing design-to-development time by 30%.
- Worked closely with the development team to implement designs, enhancing overall product usability and functionality.
- Collaborated closely with stakeholders to gather feedback and iterate on design concepts, resulting in a more refined and user-centered product.
- Managed the UI design process, ensuring seamless integration with front-end development using HTML, CSS, and JavaScript.
- Designed and developed web layouts, logos, and marketing materials, contributing to a 10% growth in client portfolio.
Core Competencies
User Experience (UX) Design:
Skilled in conducting user research, usability testing, and creating user personas. I utilize insights to inform the design process and ensure products effectively meet user needs, ultimately enhancing satisfaction.
User Interface (UI) Design:
Expertise in designing clean, modern interfaces that prioritize both aesthetics and usability, contributing to a seamless and enjoyable user experience.
Product Design:
Adept at developing product strategies and workflows, crafting wireframes, prototypes, and high-fidelity designs that align user needs with business objectives.
Design Tools:
Highly proficient in industry-standard design tools, including Figma, FigJam, Adobe XD, Adobe Photoshop, Illustrator, Canva.
UI/UX Deliverables:
Extensive experience in producing a wide range of deliverables, including website mockups and layouts, logos, landing pages, email creatives, banners, and social media post.
Information Architecture:
Proficient in developing site structures and navigation systems that enhance usability and user engagement, ensuring effective content discovery.
Project Management:
Skilled in using project management tools such as JIRA and Notion to streamline workflows, facilitate collaboration, and track project progress.
Design Methodologies:
Experienced in applying various design methodologies, including A/B Testing, Information Architecture, Wireframing, User Flow, Interaction Design, and Visual Design, to create data-driven design solutions.
Key Achivements:
- Successfully designed and launched numerous websites and applications that have significantly improved user engagement and satisfaction metrics.
- Led a cross-functional team in a redesign project that increased conversion rates by over 30%, demonstrating a direct impact on business performance.
- Developed a series of user-centric design guidelines that streamlined the design process and improved team collaboration.