A Complete UX/UI Redesign. Revamped the entire Faircent.com website,
enhancing the user experience for India's
leading P2P lending platform.
Faircent is India's first RBI-registered P2P lending platform, operating as a digital marketplace. It connects individuals and institutions seeking credit with those offering funds, using technology to simplify and expedite the lending process. This allows for more accessible and affordable financial solutions
6 Weeks
UX + UI Design, Visual design, Branding, User flow, Research, Protopying + Testing
Figma, Fig jam, Photoshop, Google sheet, Google Forms Notion
To address increasing competition and improve user retention, Faircent required a website redesign focused on clarity and modern design standards. Users struggled to understand the platform's purpose and complete their objectives, leading to a concerning drop-off rate.
The UX/UI solution for Faircent focused on clear design and intuitive processes to enhance user retention, enabling seamless investment and borrowing experiences for all users.
Competitive Market Analysis
To effectively address
user needs within the competitive P2P lending space, a thorough market analysis was essential. I
conducted a detailed review of leading platforms, including IndiaP2P, Lendbox,
LiquiLoans, and LendinClub. This analysis revealed a consistent trend: all
competitors offered robust online investment and borrowing functionalities. By understanding
these user-facing market standards, I aimed to inform a design strategy that would directly
cater to user expectations and improve Faircent's competitive positioning.
Faircent's UI must be clean and simple to remain competitive.
Faircent will prioritize clear feature presentation and a comprehensive user experience.
Simplified the User Onboarding Journey for Faircent, focusing on clear steps and minimal friction to improve user retention.
Overview To understand lender and investor behaviors, pain points, and preferences for our online platform, I conducted remote interviews via Google Meet. Specifically, I interviewed six users: three borrowers (30-35 years old) and three investors (60-65 years old), to gather insights into their financial needs.
How do I find a loan that fits my needs?
What is the loan application process?
What benefits are offered?
How can I understand the platform's features?
How do I begin investing?
How can I assess borrower information?
Borrower can efficiently find suitable loans through clearly categorized options and intuitive search filters, while the application process is streamlined with step-by-step guidance and progress indicators, ensuring a smooth experience. Loan benefits, including quick disbursement and flexible repayment, are highlighted throughout the process using concise descriptions and helpful visuals, empowering informed decisions.
Lender can easily understand the platform's offerings through clear, interactive dashboards and intuitive navigation, allowing them to explore available features with ease. The investment process is streamlined, providing step-by-step guidance and visual cues, ensuring a smooth and efficient initiation. Furthermore, to empower informed decision-making, borrower profiles and risk assessments are presented in a transparent and accessible format, allowing lenders to thoroughly evaluate potential investments.
With insights gathered from the interviews, I developed personas to represent the primary user groups. These personas helped in understanding the unique qualities, preferences, and behaviors of Faircent customers.
Before heading in to finding ideas for a solution, I mapped out business goals, user goals and shared goal.
To streamline the borrower and lender experience, I mapped out simplified user flows before designing the platform.
The sitemap for the website was relatively simple to keep the user experience intuitive.
I began with simple sketches (wireframes) to test layout and navigation, focusing on core features like product browsing. I used sitemaps and user flows to plan, then designed 3 key pages for both desktop and mobile. These pages included Homepage, Borrower, Lender.
Ui Design for These pages included Homepage, Borrower, Lender with responsivenes.
A design system is a collection of reusable UI components and design standards used to create consistent user experiences across a range of digital products.
